Despite being seriously frowned upon by Google, many website owners still take the risk and buy backlinks.
Well, we say seriously frowned upon; technically they go against Google’s terms of service, xHowever, as clever as Google is, it can’t actually tell the difference between a paid link and an organic link.
It is not stupid; if you suddenly have a tonne of low-quality, high spam websites linking to your site, it is going to be flagged up and you are going to be penalized but if you have a few backlinks on high-quality websites, well, that could be your workaround right there.
That is not to say paid backlinks are the most advisable solution for your SEO. Ideally, your backlinks should all be natural, but if you are going to take the chance and buy them, there are some things that you should know in terms of avoiding pitfalls and making the most out of it – and of course, knowing how much they are likely to cost you.
The Do’s and Don’t’s of Buying Backlinks
- Make sure that you only buy backlinks from trustworthy and relevant websites – check their trust flow and domain authority for an idea.
- Collaborate directly with original content creators on how a backlink can benefit both of you
- Ensure that the content that the backlinks point to is relevant and of good quality
- Make sure that the websites linking back to you have an interested and overlapping audience
- Be tempted to buy in bulk
- Comment on blogs and articles about purchasing backlinks
- Buy links from anyone without checking their trustworthiness
- Rely solely on paid backlinks
So, how much does it cost?
Well, there is no definitive answer because different content creators and website owners will charge differently. Be aware that while it might be tempting to go for the cheaper options, this is usually a sign of a lower quality website with a high spam score – and this will hurt you in the long run. In the majority of cases, you get what you what pay for when it comes to backlinks.
It also depends on how the backlinks are done. Let’s say that you approached a blogger for backlinks. If they have to write an original piece of content around your link, they are likely to charge significantly more than if you were asking them to slot a link into a piece of existing content or you have supplied them with a guest post.
The amount of creative control that you give the link hosting website will also have an impact. It is vital to lay down some ground rules to protect your integrity but if you have a long list of demands and requirements, this will bump the costs up quite significantly.
The subject also may have a bearing. Some website owners charge more to host links that are gambling/casino/CBD related because of the impact that this can have on their website.
So, as you can see, if you do decide to buy backlinks, the cost can vary quite significantly depending on a number of factors. Remember, when it comes to backlinks, quite often you get what you paid for.