Link building is seen as a challenge for many to do successfully. However, with the online world still being very much integral to building business success, its one area that should be necessary to work on. For some, link building is something they’re aware of, but for others, it’s an unknown field that needs to be navigated. With that being said, let’s look at link building, how it benefits SEO, and twenty link-building methods that are useful for SEO in 2021.
What is link building in SEO?
So how does link building work? It’s something that’s been around for a while now. Put simply, it’s the process of getting other websites to help link back to yours. Whether you do that through guest posting or paying websites to feature your links, marketers and business owners should be keen to do link building in order to drive referral traffic to their websites. Not only does this benefit to a rise in traffic, but it can also help increase your website’s authority, raising its popularity on the search engines.
With good link building, an increase in traffic might also help with improving sales for your business. Link building is useful because of Google’s algorithms being complex and constantly evolving. As such, backlinks are important to have to help your website rank for whatever keywords relate to your business.
What are the benefits of link building?
There are many benefits that come with link building, and that make it a valuable investment of time and resources to utilize. Links can help give you credibility and can therefore give Google the impression that you’re relevant to the user that’s searching for keywords relative to your business. The increase of web traffic is also an obvious one, and the more websites your links are on, the more traffic you could potentially end up getting.
Not only does it offer all of the above, but there can also be potential for further revenue and opportunities for the business in question.
How many types of link building are there in SEO?
There are many different ways to do link building when it comes to SEO, and it’s worth knowing as many as possible. The below link-building methods are some of the most beneficial ones that you should expect to take advantage of when it comes to 2021.
Ask for backlinks
If you’re looking for a good place to start, then simply asking for backlinks is worth a shout. It’s something that a lot of beginners will look to do when it comes to link building and is something that’s mentioned towards the bottom of this article too. Think about your contacts and who you have that may own a website or blog. They could work for companies with high-authority websites, and so it’s worth putting in a request with them to see if that’s something that they can provide. It’s just a backlink at the end of the day, and for many, that’s not something that takes much effort on their part.
Make sure, though, that the website you’re backlinking from is something that is relevant to your niche, otherwise, it may do more harm than good.
Start a blog
If you’re someone who has a talent for writing, then as part of the business, it’s worth starting a blog. This can be a part of your website that has it’s own section via the navigation menu. By having a blog, it means you can create a lot of varied content that relates to your company’s niche. You can become an expert in your own field and can create content that you control. The blog allows you to create more content as such, and that means more high-quality content that might be picked up by those websites that have high-authority domains.
If you haven’t started a blog yet, then make this part of your link-building strategy if you have the time. If you don’t have the time, get someone to do it for you.
Write a good guest post
Guest posts can be really helpful in building links on other websites because some companies will appreciate a free piece of content. If you’re accepted to feature a guest post on any of the websites that you’ve been after a backlink for, then make sure it’s a good piece of content. Don’t rush it and if you’re having issues creating a good quality post, get a professional copywriter to do the work for you. You don’t want to miss out on an opportunity to have a guest post on a site. No matter what level of engagement they have, if the post isn’t good, you’re not going to benefit from the referral traffic it can provide you.
Find the most relevant link building opportunities
It’s worth noting that there are so many opportunities for link building on the Internet. From forums to blogs, there are lots out there, but it’s important that you find the most relevant to your needs, and that’s relative to your website in particular. The more relevancy the website has, the better, otherwise, it will end up doing the opposite for you.
There are plenty of tools out there that are worth using in order to find the most relevant and strongest results available.
It’s better than randomly dropping emails to those website owners you’re interested in, but that might not be able to help with your link-building strategy.
For some customers, written content might not be something that they can easily grasp and so will benefit more from visual content. Infographics offer that perfect balance of imagery and writing that allows the person to take in the relevant information needed. It’s important that you recognize this need in some of your audience as it might be the reason why some of your audience or demographic aren’t engaging with your content as much as you’d like them to.
Using infographics can be a good way to attract links, and it certainly works. If you’ve not tried out an infographic yet, then now might be the time to give it a go and to see how it performs across various websites.
It’s a psychological way of thinking, but lists can be very beneficial to use when it comes to link building in 2021. Everyone’s brains love lists because they give you all the information in relatively easy, bite-size chunks. When you put a number in front of the title, it immediately adds intrigue for the reader, whether they want to learn about that subject matter or not. It’s curiosity due to the fact that there’s several reasons or several ways that your audience might not know about.
When it comes to link building, it’s worth trying out a few listical blog posts and seeing how they perform. They also become content that’s very easy to update and create into evergreen content.
Look For Your Competitors’ Best Performing Pages
When it comes to your competition, there’s a lot that you can learn from them when it comes to link building. It’s said that you shouldn’t pay too much attention to your competition in business, but their best performing pages can offer you some insight in making your site better. By taking a look at your competitors’ best-performing pages, it helps you to develop an idea of where they’re getting the organic traffic from. By analyzing these pages, you can then make your efforts to follow suit where possible.
Optimize For Image Search
One thing that often gets missed when it comes to how to build links for seo is image searching. Image and video searching is becoming highly popular for SEO due to a lot of businesses and individuals not taking advantage of this. It’s a key opportunity to grab traffic that your competitors aren’t considering. For one, it’s worth making sure you have keywords in your alt tags, file names and creating an image sitemap. Try to resize any images to the necessary dimensions and reduce file sizes where possible.
It’s a relatively untapped area when it comes to link building, so take full advantage of what it can potentially offer you.
When it comes to link building, it’s important to have good relationships. There are so many opportunities to build new contacts, and it’s something you should be active in doing. It could be getting involved with forums or commenting on blog posts of the websites you’re interested in. Use social media to your advantage, too, as there’s plenty of groups and pages set up that bring those together who are looking for link building opportunities.
The more relationships you can build, the easier you’re going to find it when it comes to doing the link building itself. When you’re looking at how to do link building for seo, it’s important to focus your attention to those you know personally and professionally.
Use Internal Links To Supercharge Page 2 Rankings
If you’ve got keywords available that are ranking on page 2 and need boosting onto the first page, then adding internal links can be useful. Internal linking is a good thing to do when it comes to your own website because it helps with link authority and relevancy to the search engines. Internal linking is something that isn’t utilized enough and should be when it comes to link building. When it comes to your website, you might have a substantial amount of pages that are all high-quality, and so it’s important show off your good work by internally linking them to other posts.
Give a testimonial
Withy testimonial link building, it’s something that can be a winner for all those involved. You offer your testimonial page for other companies or individuals you work with and vice versa. It can be a great way to help get your link onto their site without needing to do much other than say a few words. The same can be said for any products or services you use as a business, and if those websites that you’re after are looking for testimonials, it’s important to be the first one in line to offer it.
If there’s any websites that have testimonial link building available, then it’s definitely worth taking advantage of where possible.
“Link Bait” Content
Link Bait content is something that you can do in order to encourage more links that will backlink to this content. You want to essential create the right type of content that has been created with the purpose of attracting or being more likely to build links to. If you’re able to execute it in the right manner, then it could be something that could take off.
Some content can be newsworthy in nature, and it’s best to try and create content that people will want to backlink to in order to make them look good or evokes some form of emotion that’s contagious. Try to find more opportunities to create link bait content and start getting creative with your content.
Competitors are something that have already been mentioned in this list but there can definitely be many benefits to focusing on your competitors through ample research. In order to better your own link building, it’s worth to look at your successful competitors to see what they’re doing. This can be done by making a list of your top five or ten competitors and then using a tool called Ahrefs to see what links they’re using.
Just keeping an eye on your competitors, in general, is always worth doing, especially when it comes to where they’re featuring online. It can help you to do the same and to have the same success.
Clean Up Toxic Links
It’s essential that when it comes to link building, you’re not encouraging any links that are going to harm your rankings, rather than help it. There are things to look for when it comes to toxic links and that are worth fixing or removing to ensure they don’t come back to bite you on the butt further down the line. These are links that have been bought, perhaps for monetary or gifted collaborations. Link building by using the exact match anchor text or any large-scale article marketing and guest posting campaigns.
Remember that there’s also negative forms of SEO, so it’s worth looking at tools like SEMrush Backlink Audit to see what’s good and what’s not so good.
If you’ve ever seen posts like ‘25 Social Media Experts Share Their Thoughts On Instagram’ or anything that mentions experts commenting on something, then these are good link building opportunities. The expert round-up is one way that many businesses and individuals can get their links onto a piece of content on another site. It also offers the opportunity of attracting more links but also a lot more engagement and traffic. Imagine, you’ve got twenty-four other experts giving tips, which means that’s 24 other web page’s worth of traffic coming to that article. It holds the potential to bring you a lot of referral traffic if done correctly.
If possible, it’s also worth doing it on your website too when you can.
Optimize Core Web Vitals
Your website’s vitals are important to optimize where you can in order to help boost the value of every link that’s out there on another site. These metrics not only help to rank you higher up the search engine, but they also make for a more enjoyable experience for those coming to your sites. For example, how mobile-friendly is your site? Does it have HTTPS? Is it safe to browse? There are many core web vitals that you should be focusing your attention on to make sure everything is in place and is functioning as best as possible in order to provide the best opportunity for all the links you’re building.
List your site in trustworthy directories
There are so many online directories available nowadays that can offer plenty of real value as opposed to those that don’t offer much at all. An online directory can help you post a link to your website, whilst also providing some useful information that your potential customers might benefit from knowing.
Make sure that you’re looking at online directories that are relevant to your specific industry or that you know your audience will be on. You can find plenty of trustworthy directories out there, it’s just knowing where to look.
Learn from others
A lot of content creators can find that they spend a lot of time and effort writing something for it just to do nothing. If that’s you, then it’s important to try and learn from others to see what it is that you might be doing wrong. It might simply be making a mistake with the choice of topic, or it could be a cool enough topic but the content itself is pretty poor. Whatever the reason is, there’s always something that you can learn from it!
Broken Link Building Strategy for SEO
Broken links can be impactful on your SEO, but it’s something that you can use as a strategy for link building to when it comes to other website owner’s broken links. When you come across someone else’s broken link, it might be a good opportunity to reach out to them and inform them that the link is broken. Instead of stopping there, you can then let them know about your site or link as being a good replacement for the dead link.
They may say a simple thank you and remove the link or they may appreciate your legwork of finding the dead link, and to save on their on SEO, replace the dead link with yours!
Create Evergreen Content
Evergreen content is something that you really want to have plenty of when it comes to your website. The best thing about evergreen content is that it stays relevant, and therefore, you can continue to create similar versions of it because you know it’s going to perform well. With evergreen content, it’s also something that you can update and refresh. This type of content will also do well when it comes to backlinking too as most website owners are going to want something on their site that’s engaging and will forever be relevant to anyone who comes across their site whether it’s someone clicking on it in a year’s time or a decade later.
Try to create more evergreen content where you can.
Is link building still relevant to SEO?
Even though there’s been a lot of progression in the online world, link building is still something that’s critical for anyone who wishes to succeed online. Many do feel like links are losing their value, however, they’re still important, but the difference is, they’re a lot harder to build nowadays. That’s usually why many will tend to dismiss them as being important because they’ve not managed to successfully do it themselves.
By using link building, you have every opportunity to boost your company’s page to the top of the search engine. If you continue to use the above methods, then you’re more likely to succeed. What’s important is that the link quality is there and that it’s not always about having as many links as possible. The higher domain websites they’re on to the keywords they target, the better they’ll perform for you.
How to build links to my website?
When link building sites for seo, create high-quality content on your website and cite any links and sources where you can. Make sure you optimize your post and publish it to yout social media platforms like Twitter, Facebook & LinkedIn. The more you can promote it yourself, the better. Be sure to keep it updated and republish it as and when it’s relevant to do so. Try to get links from authority websites that are in your niche when linking it into your articles and content.
Make sure you’re using these tips and all the above mentioned in order to help build links to your website in the best quality ways possible.
What is the best link building strategy?
When it comes to link building, you only need the one strategy, as opposed to the tactics, which are all the necessary methods that are going to help build up your success of link building. The best link building strategy is one where you know who you’re audience are. It’s making sure you have a list of websites that will appeal to your audience the best and that you can target. Writing the best content you can whilst also matching that content to the websites you’re targeting and reaching out to those site owners in the right way.
And lastly, for any good link building strategy, it’s important to use social media to your full advantage to amplify your content even more so. Combine all this together, and this will be the best link strategy you have when it comes to link building for your business.
What is natural link building?
When it comes to natural link building this is something that is a lot harder to create. It’s backlinks that are created naturally without the website owner needing to generate them either through guest posting or the other forms of link building methods that have been mentioned above.
There are three steps to achieving natural link building. The first is by creating good-quality content, and this is something that’s pretty obvious, right? If you’re not creating good content, then no one will want to link to it. Try to elevate any of your content and make it better than what your competitors are offering. The better it is, the more likely it’s going to be cited or referred to on a high authority website. The second is to use social media to help put your content in front of the people who are likely to read it and lastly be consistent.
How can I get free backlinks?
If you’re looking to get some free backlinks for your business, then there are few things worth doing. Consult your contacts and those you’re on friendly terms with to see if any of them would be willing to offer you a backlink for free, you can always offer them one in return if they need it. Try to repurpose any content that you can, as this could lead to additional backlinks. Use your social media profiles where possible and try to leave more high-quality comments on pages of high-authority websites. Be more detailed, rather than just saying a sentence. It might take a little longer, but it’s worth doing.
So how does link building help seo? Well, if anything, it’s an additional contribution towards your website’s overall traffic. The more streams of traffic that can be created, the better, and this can be done by using link building to your advantage. However, it’s all about making sure you do it properly, and hopefully, this guide helps you do just that.