How Many Types of Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own. These links are seen as a “vote of confidence” by search engines and can greatly impact a website’s search engine ranking. With the right link-building strategies in place, a website can see significant increases in traffic and overall visibility.

There are many types of link building, and it can be difficult to know where to start. This article will explore 9 of the most common types of link building, their benefits and drawbacks, and provide tips on how to effectively implement each one.

Natural Link Building

Natural link building refers to the process of acquiring links organically, without any intentional outreach. This typically occurs when a website creates high-quality content that others find valuable and choose to link to on their own.

• Benefits: Natural links are seen as the most valuable by search engines and can provide a long-term, sustainable source of traffic.
• Drawbacks: The process can be slow and unpredictable, as it relies on others to link to your content.
• Tips: Focus on creating high-quality, valuable content that others will want to link to, and promote it through social media and other channels to increase its visibility.

Guest Posting

Guest posting involves writing and publishing articles on other websites in your niche, with the goal of acquiring a link back to your own site.

• Benefits: This type of link building can provide high-quality, relevant links, as well as increased visibility for your brand.
• Drawbacks: It can be time-consuming to find relevant websites to guest post on and write articles for, and not all websites will accept guest posts.
• Tips: Research websites in your niche that accept guest posts, and reach out to the website owner with a pitch for an article. Offer unique, high-quality content that will benefit their audience, and include a link back to your website in the author bio.

Broken Link Building

Broken link building involves finding broken links on other websites and offering to replace them with a link to your own content.

• Benefits: This type of link building can provide high-quality, relevant links, as well as increase visibility for your brand.
• Drawbacks: It can be time-consuming to find and replace broken links, and not all website owners will accept your offer.
• Tips: Use a broken link checker tool to find broken links on other websites, and reach out to the website owner with a suggestion for a replacement link. Offer content that is relevant and valuable to their audience.

Directory Submission

Directory submission involves submitting your website to directories for the purpose of acquiring a link.

• Benefits: Directory links can provide a quick and easy source of links for your website.
• Drawbacks: The value of these links has diminished in recent years, as search engines place less emphasis on them. Additionally, some directories can be low-quality or spammy, which can hurt your website’s reputation.
• Tips: Only submit your website to high-quality, relevant directories, and avoid directories that are known to be low-quality or spammy.

Testimonial Link Building

Testimonial link building involves leaving a testimonial for a product or service on another website, in exchange for a link back to your own site.

• Benefits: This type of link building can provide relevant, high-quality links, as well as increase visibility for your brand.
• Drawbacks: Not all websites accept testimonials, and it can be difficult to find relevant products or services to provide a testimonial for.
• Tips: Look for products or services in your niche that offer testimonials, and reach out to the company with a request to leave a testimonial. Offer a genuine and detailed testimonial, and include a link back to your website in the testimonial.

Infographic Link Building

Infographic link building involves creating and promoting an infographic on your website, with the goal of acquiring links from other websites that embed the infographic.

• Benefits: Infographics can be a highly shareable form of content, and can attract a large number of links.
• Drawbacks: Creating high-quality infographics can be time-consuming and expensive, and not all websites will be willing to embed your infographic.
• Tips: Make sure your infographic is unique, relevant, and provides value to your target audience. Reach out to websites in your niche that may be interested in embedding your infographic, and offer to write a guest post to accompany it.

Resource Page Link Building

Resource page link building involves finding resource pages on other websites in your niche and asking to be included as a resource.

• Benefits: Resource page links can provide high-quality, relevant links for your website.
• Drawbacks: Not all websites have resource pages, and it can be difficult to find relevant resource pages to be included on.
• Tips: Research websites in your niche that have resource pages, and reach out to the website owner with a request to be included. Offer a valuable resource that will be of benefit to their audience.

Blog Comment Link Building

Blog comment link building involves leaving a comment on a blog post, with the goal of acquiring a link back to your website.

• Benefits: Blog comments can provide a quick and easy source of links for your website.
• Drawbacks: Not all blog posts will allow links in comments, and the value of these links has diminished in recent years. Additionally, spammy or irrelevant comments can hurt your website’s reputation.
• Tips: Only leave comments on high-quality, relevant blog posts, and make sure your comment adds value to the conversation. Use a keyword-rich anchor text for the link back to your website.

Social Media Link Building

Social media link building involves promoting your content on social media, with the goal of acquiring links from other websites that share your content.

• Benefits: Social media can be a powerful tool for increasing visibility and acquiring links for your website.
• Drawbacks: The value of social media links has diminished in recent years, and not all websites will be willing to share your content.
• Tips: Make sure your content is high-quality and relevant to your target audience. Use social media to promote your content and engage with your followers, and reach out to other websites in your niche to ask for shares.

Link building is an essential component of any successful search engine optimization (SEO) strategy, and there are many types of link building to choose from. Whether you choose natural link building, guest posting, broken link building, directory submission, testimonial link building, infographic link building, resource page link building, blog comment link building, or social media link building, make sure you focus on acquiring high-quality, relevant links for your website. With the right strategies in place, you can see significant increases in traffic and visibility for your website.